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Technology Blog

5 Simple Optimization Techniques


Close your eyes and think back to the time when you started your business. Remember when your website was launched by you, or when you sold your first product or service? Can you recall the time and effort you put in and you were to get the business off the ground? Your start date was not all that have passed.

Fast forward to where you are today. You may be scratching your head and wondering why the dream business hasn’t materialized as you’d imagined or what happened.
You might have the best product on earth, if they do not know your business, product or service exists, but nevertheless, it can not help people. Basically, when your business ca n’t be found by prospects, it’s the equivalent of you living on a deserted island. It is time to get off the island where it is possible to be revitalized, and back to civilization. It is time.

There are a number of easy tactics you could do to drive traffic and improve the chances of being on page one for Google and more importantly. Several of those tactics you can do yourself, others may require you to speak to your webmaster. So grab your life ring and let us jump in the water.

1. Use your main keywords in your website title tag
If people do not know about your business or you, then they can not type in your business name to find you online.
Hit the update or save button.
Allow me to demonstrate what I mean about the procedure. I work in the development and training space for corporates. My focus for my keyword phrase is presentation and corporate training. I include my location as part of my keyword phrase to narrow down a prospects search geographically.
My title tag reads:

2. Spy on your own competition
One of the best ways to determine key words that are great is to check out your competition to see what they can be doing. Here’s the fun part.
Look at every one of the website names which come up. Every one of the underlined phrases or sentences is what’s listed in their own title tag.
You can do a little spying. Click the website. Right click your mouse. Scroll down the menu till you come to View Source. Here you’ll be able to view the title tag phrase shown as. Scroll down a bit and you are going to see where it says keywords. Here is where you are able to see a number of the keyword phrases which could be driving traffic to the site; some which you might not have thought about.

3. An XML Sitemap is a structured format a user does not need to see, but it tells the search engine about their relative importance to each other the pages in your site, and they’re updated. A sitemap is an easy approach to inform search engines about pages on your own sites which are available for crawling. Site maps can improve search engine optimization of a site by making sure all the pages are available.
Most webmasters will list your website with search engines it’s usually the home page which gets indexed, not every one of the pages inside your site.

4.  Chances are your website has been listed with the major search engine players for example Yahoo, Google and Bing given that you have been in business for a while. The purpose of re- submitting each page.
Look for a website submission service that is free to use to get listed on the various search directories. You are going to need to go to Yahoo and Google to add in your website.

5. Write a Blog post and spread the news.
Sharing content that is valuable and tips is a great solution to drive visitors to your website, blog or newsletter. Start by writing a blog post twice or once a week. As soon as you have posted the blog to your site, start to. Write 3- 5 sentences in your discussion where people can read the full story after which give a hyperlink.
Consistency is the key with blogging. In the event that you is informative or newsworthy, people will begin to follow you and eventually the traffic to your site will increase.
Start today and begin implementing just some of these tactics. I am confident that in several short weeks you are going to begin to see an increase in the amount of traffic. The key is to have quality content in your site.

Thanks to Palm Beach SEO Pro’s

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